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Privacy Policy
1. Introduction and scope
This Privacy Policy explains how 110 Ten Sports ("110 Ten Sports", "we", "us", "our") collects, uses, shares and protects your personal data when you visit [www.110tensports.com] (the "Website"), create an account, buy products, subscribe to updates, or contact us.
110 Ten Sports is operated by [Legal entity name], a [company type] registered in India with its office at [registered address]. For the purposes of the Digital Personal Data Protection Act, 2023 ("DPDP Act"), we are the Data Fiduciary for the personal data described here.
By using the Website, you acknowledge this Policy. Where we rely on your consent, we will ask for it clearly and separately, and you may withdraw it at any time.
2. Information we collect
We collect only what we need to run the Website and serve you.
| Category | Examples | Source |
|---|---|---|
| Identity and contact | Name, email address, mobile number, date of birth | You, at sign-up or checkout |
| Account data | Username, password (stored hashed), favourite teams and sports, preferences | You |
| Order and delivery | Billing and shipping address, order history, GSTIN (if provided) | You, at checkout |
| Payment | Transaction ID, payment status. Card or UPI details are handled by our payment gateway; we do not store full card numbers | Payment gateway |
| Event and fitness data | Team or player registrations, age group, emergency contact, fixture participation (only if you join events or leagues we run) | You |
| User content | Comments, reviews, predictions, photos you upload, messages to support | You |
| Device and usage | IP address, browser, device type, pages viewed, time on page, referring site, approximate location (city level) | Collected automatically |
| Cookies and similar | Session cookies, preference cookies, analytics and ad identifiers | Collected automatically (see Section 4) |
| Marketing | Newsletter subscription, campaign responses | You |
We do not knowingly collect sensitive data such as health records, biometrics or financial account passwords. If you join a sports event that requires a medical or fitness declaration, we will tell you at that time why it is needed and ask for your consent.
3. How we use your information
We use personal data for the following purposes, each with a lawful basis under the DPDP Act:
| Purpose | Basis |
|---|---|
| Create and manage your account | Your consent / to provide the service you asked for |
| Process orders, payments, delivery, returns and refunds | To provide the service you asked for |
| Register you for events, leagues, tournaments or coaching | Your consent |
| Send order updates, security alerts and service messages | Legitimate use for the service you requested |
| Send newsletters, offers, scores and match alerts | Your consent (opt-in; unsubscribe anytime) |
| Personalise content such as teams, sports and news you follow | Your consent |
| Measure traffic and improve the Website | Your consent for non-essential cookies |
| Show relevant advertising | Your consent |
| Prevent fraud, abuse and security incidents | Legitimate uses permitted by law |
| Meet tax, accounting and legal obligations, and respond to lawful requests | Compliance with law |
We do not sell your personal data. We will not use it for a new purpose without telling you and, where required, asking for fresh consent.
4. Cookies, analytics and advertising
Cookies are small files stored on your device. We use them as follows:
| Type | What it does | Can you turn it off? |
|---|---|---|
| Strictly necessary | Keeps you logged in, remembers your cart, secures checkout | No, the Website will not work without them |
| Preference | Remembers language, favourite teams, display settings | Yes |
| Analytics | Counts visits and shows how pages are used, e.g. [Google Analytics] | Yes |
| Advertising | Shows and measures ads on our site and others, e.g. [Google AdSense / Meta Pixel] | Yes |
On your first visit, a cookie banner lets you accept or reject non-essential cookies. You can change your choice anytime through [Cookie Settings link] or your browser settings.
The Website may embed third-party content such as live scores, YouTube highlights or social media posts. Those providers may set their own cookies under their own privacy policies.
5. Sharing your information
We share personal data only when needed, and only with:
- Service providers (Data Processors): hosting, payment gateways [e.g. Razorpay / PayU], courier and logistics partners, email and SMS providers, analytics and customer-support tools. They act on our instructions under written contracts and may not use your data for their own purposes.
- Event partners: venues, federations, referees or co-organisers, when you register for an event they help run. We tell you who they are at registration.
- Advertising partners: only pseudonymous identifiers, and only if you accept advertising cookies.
- Legal and safety: government authorities, courts or law enforcement when required by law, or to protect the rights, property or safety of 110 Ten Sports, our users or the public.
- Business transfers: a buyer or successor if we merge, are acquired or sell assets, subject to this Policy.
Public content you post, such as comments, reviews or leaderboard names, can be seen by other visitors. Please do not post personal details you want to keep private.
6. Data retention and security
We keep personal data only as long as the purpose needs it, or as the law requires:
| Data | How long we keep it |
|---|---|
| Account data | While your account is active, then deleted within [90] days of closure |
| Orders and invoices | 8 years, as required by Indian tax and accounting laws |
| Event registrations | [2] years after the event, unless you ask us to delete sooner |
| Marketing preferences | Until you unsubscribe or withdraw consent |
| Server and security logs | Up to [180] days |
If you have not used your account for [3] years, we may notify you and then delete it.
We protect data with reasonable security safeguards, including HTTPS encryption, hashed passwords, access controls limited to staff who need it, and regular backups. No system is fully secure. If a personal data breach occurs, we will inform the Data Protection Board of India and affected users as required by law.
7. Your rights
Under the DPDP Act, you have the right to:
- Get a summary of the personal data we hold about you and how we use it
- Correct, complete or update inaccurate data
- Erase data that is no longer needed, unless we must keep it by law
- Withdraw consent at any time; this does not affect processing done before withdrawal
- Nominate another person to exercise your rights if you die or become incapacitated
- Raise a grievance with us, and then with the Data Protection Board of India if unresolved
To use these rights, email [privacy@110tensports.com] or use [Account > Privacy Settings]. We may verify your identity first and will respond within [30] days.
8. Children
The Website is meant for users aged 18 and above. Users under 18 may use it, including for junior events, only with verifiable consent from a parent or lawful guardian. We do not track, profile or send targeted ads to children. If we learn we have collected a child's data without that consent, we will delete it.
9. Data stored outside India
Some service providers may store or process data outside India. We transfer data only to countries not restricted by the Government of India, and require those providers to protect it to the standard in this Policy.
10. Third-party links
The Website may link to other sites, such as league websites, ticketing platforms or sponsors. We are not responsible for their privacy practices; please read their policies.
11. Changes to this Policy
We may update this Policy from time to time. We will change the "Last updated" date above, and notify you by email or a site notice for significant changes.
12. Grievance Officer and contact
In line with the Information Technology Act, 2000 and the DPDP Act, our Grievance Officer is:
- Name: [Full name]
- Email: [grievance@110tensports.com]
- Phone: [+91 XXXXX XXXXX]
- Address: [Legal entity name], [full postal address], India
- Hours: Monday to Friday, 10:00 to 18:00 IST
We will acknowledge complaints within 24 hours and aim to resolve them within 15 days.
